I thought it was common sense to make sure your store is as personable as possible.
It gets harder when you're a big chain with more customers and more staff to keep track of, sure, but is it too much to take it slowly and think? To put yourself in others' shoes?
People want to feel a connection to a store. It's why that person you know bought a Lexus and hangs out at the dealer with the rest of their tribe. It's why the people who have been socializing in person or online will do business together instead of some cold call.
Either way, there is one super simple thing you can do to make sure you at least don't look like a total ROBOT and/or noob: don't leave things blank. Huh? If you've got some machine or automated system, don't have it display something when there's nothing to display. Systems don't like the lack of data.
One of the things that makes me happy and totally confident that I can now and forever never pay attention to someone is when I see an e-mail starting with "Dear [Null], blah blah blah blah.." because that's exactly what I see after that greeting: none of it matters. I know they didn't take the time to give me even a second of personal attention. I would have accepted them if they took off the "First Name" field from their auto-filling e-mail system, because O.K., sometimes I don't give out my first name when filling out a form online, and they need to understand I'm not the only one like that -- but for them to pretend that they are greeting me as an individual is just an insult to my intelligence.
Also, way to go, Wendy's-- Took this pic of their register where normally a promotion will show up: